Maria Novosad, born on 27 May 1995 in Saint Petersburg, is among the first generation of Russian vloggers who began creating content as a teenager. Starting her YouTube channel at 13–14 years old, she posted vlogs about school, friends, and everyday life, quickly gaining several hundred thousand subscribers by adulthood due to her natural approach and humor.
Currently residing in Saint Petersburg, Novosad manages accounts on Instagram, YouTube, and VK, sharing travel experiences, life tips, music, and personal stories. Having grown alongside her audience since the early 2000s, she remains a notable figure in Russian online media and reflects the origins of Russian YouTube culture.