Nyusha, born Anna Shurochkina on 15 August 1990 in Moscow, comes from a musical family; her father was a member of Laskovy May, and her mother is a singer. She recorded her first song at age five and reached the final of the STS Zazhigayut Superzvezdu talent show in 2007. Her 2009 single "Voyu na Lunu" gained widespread popularity, followed by chart-topping songs like "Vyše," "Tolo," and "Gde ty, tam ja," which earned her the Golden Gramophone and MUZ-TV awards.
Nyusha is known for her original choreography and music videos and maintains an active presence on Instagram, Telegram, VK, and YouTube. She is married to Igor Sivov and has two children, a daughter born in 2018 and a son in 2021. Alongside her music career, she is involved in dancing and environmental projects.