Alexandra Novikova, born on 5 April 1991 in Moscow, is a Russian blogger, writer, and entrepreneur. Educated in the United Kingdom and the United States, she returned to Russia to develop her own projects. She is the daughter of a restaurateur and married to musician Feduk.
Novikova actively shares her life and culinary experiments on Instagram and has published two books on healthy eating. She also launched her own product line, maintaining popularity and influence in the media through her authentic presence.
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